Co-founder Eric Wazana's passion for denim was sparked when he was a kid — a kid who refused to accept the status quo. As teenager, every year before school started his mom would buy him a new pair of jeans. Eric would immediately start beating them up against the sidewalk, roughing them with sandpaper, making little tears with scraps of Coca-Cola cans to age them. They weren't right until they were comfortable and vintage-looking.
From these early experiments in distressing emerged Eric's love for denim and the idea to create a company of his own. His enthusiasm soon spread to his little brother Jacob and before long the two Wazana brothers set out to create the most comfortable jeans in the world.
At heart, they had one simple goal:
To make women of all ages, body shapes and walks of life feel confident, beautiful and sexy.
After studying women's natural curves and body movements, they deconstructed traditional denim patterns and fabrics and remade them as a new pair of jeans so comfortable and flexible that A woman could actually practice yoga in them. That's how Yoga Jeans were born. While most quality fashion goods are produced in China, East Asia and South America, the Wazana Brothers believe strongly in local production and social conscience. They've strived against all odds and despite industry standards to adhere to their principles. All of their denim is 100% handcrafted at the Yoga Jeans production facility in Quebec, Canada.
“Manufacturing here in Canada allows us more creativity and better quality control. But most importantly, it just feels right.” says Eric with a proud smile.
Yoga Jeans are available around the world. Check our store locator to find a shop near you, or an online retailer in your region.